data mining techniques have been used widely in the area of customer relationship management (crm). in this study, we have applied data mining techniques to address a problem in business-to-business (b2b) setting. in a manufacturer-retailer-consumer chain, a manufacturer should improve its relationship with retailers to continue its business. segmentation is a useful tool for identifying groups...

data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. one of the useful applications of data mining is segmentation. segmentation is an effective tool for managers to make right marketing strategies for right customer segments. in this study we have segmented retailers of a hygienic manufacture. nowadays all manufactures do understand that for sta...

Data mining techniques have been used widely in the area of customer relationship management (CRM). In this study, we have applied data mining techniques to address a problem in business-to-business (B2B) setting. In a manufacturer-retailer-consumer chain, a manufacturer should improve its relationship with retailers to continue its business. Segmentation is a useful tool for identifying groups...

Data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. One of the useful applications of data mining is segmentation. Segmentation is an effective tool for managers to make right marketing strategies for right customer segments. In this study we have segmented retailers of a hygienic manufacture. Nowadays all manufactures do understand that for st...

NexClass is a multi-criteria methodology and decision support system developed to classification into predefined nominal (non-ordered) categories. In this paper we introduce an extension of at problems ordinal (ordered) For each category entrance threshold defined by maker, which indicates its boundary with respect the evaluation criteria. Then, assignment alternatives classes based on concept ...

In certain product categories, large discount retailers are known to offer shallower assortments than traditional retailers. In this paper, we investigate the competitive incentives for such assortment decisions and the implications for manufacturers’ distribution strategies. Our results show that if one retailer has the channel power to determine its assortment first, then it can strategically...

‘Name-Your-Own-Price’ (NYOP) retailers, such as Priceline, offer an alternative distribution channel for service providers in the travel industry such as airlines, hotels, and car rental companies. Our research employs an analytical model to identify and understand key tradeoffs driving the decision by a service provider to employ an NYOP channel, assuming that such a channel is available. This...

Market segmentation is a multicriterion problem. This dissertation addresses the multicriterion nature of market segmentation with a new unified segmentation model that is derived from a multiobjective conceptual framework. The unified model elegantly solves the intrinsic antagonistic problem of market segmentation by generating a set of Pareto optimal solutions that represent different tradeof...

Empirical studies reveal a surprisingly wide variety of pricing strategies among retailers, even among Internet sellers of undifferentiated homogeneous goods, such as books and music CDs. Several empirical findings remain puzzling; for example, within the same market, some small retailers decide to discount deeply, whereas others forgo the price-sensitive switchers and price high. The authors p...

<p style='text-indent:20px;'>In this paper, we discuss if and which pricing policies by a manufacturer who sells its products online motivate retailer as an independent part to enter the market provide selling leasing options through brick store. Moreover, impact of shopping preferences brand image on end-user behavior is examined, different consumption patterns are considered. For purpos...